Posts tagged Social media

Social Media Companies: A Cheat Sheet

This comprehensive infographic whipped up by social media strategist firm Hasai, below, serves both as a cheat sheet for the newbies and a scorecard for old hands; there’s sure to be a stat that surprises even the most jaded social guru.

Internal Social Media Ecosystem

As social media becomes ubiquitous the business benefits of its use as an (external) audience engagement tool are becoming more widespread and tangible. As a result, more and more organizations are starting to look at leveraging social media dynamics internally. But what steps do you need to take in order to develop an internal social media initiative that will help you communicate and connect with employees? What does internal social media look like?

Social Media Measurement Model

As social media becomes more widely accepted as a business tool, organizations embracing the medium are slowly becoming more adept at creating content and engaging with their audiences. The next step for organizations that are comfortable with the content side of things is the development of a strategy and tactics to measure the performance of their social media activity.

The Measure of Performance: What Does Social Media Success Mean to Your Business

The following infographic depicts 2011 data showcasing how small business owners feel about social media and how small businesses measure what they perceive as success via this marketing channel. More specifically, focusing if small businesses are utilizing social media properly and know how to properly measure ROI.

Power Users Shall Inherit the Internet

In a recent study, Pew Research partnered with Facebook and discovered a major phenomenon: the typical Facebook user receives more comments, message and “likes” than they give out. Why is this? Turns out, everyone has a few zealous Facebook friends who are extra engaged in one or more activities on the social network. These friends are called “power users” and are essentially invisible drivers of most of the site’s activity. What do they do, and why should businesses take notice?

This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now

Maybe this is the reason General Motors went “mental” and pulled its Facebook ad budget.

Digital marketing is confusing—really confusing—as this insane graphic shows.

Trying to navigate through the various new social media categories, blogs, sharing sites, and social media firms is an absolute mess.

This depiction of the digital marketing landscape was shown at a Buddy Media event marking the launch of the social marketing software agency’s new suite of measurement tools.

Behind the IPO Everyone’s Talking About

Facebook is on the brink of an Initial Public Offering that has the company valued at up to $100 billion. Check out this infographic on the most popular social network in the world, and their journey to going public.

The History of Social Recruiting Technology

More and more applicants are searching for jobs through their social media connections, which has given rise to a social revolution and the ever-increasing need to have a recruiting technology that adapts to the social media era. Take a few moments to look at some of the greatest innovations in recruiting over the past 20 years and learn how different companies stack up.

Facebook’s Stock Price in Context

Facebook announced its stock price on Thursday with ratesbetween $28 and $35 per share. With a total of 337,415,352 shares set to hit the marketplace, the social network is on track to become the most valuable U.S. Internet company when it goes public.

Where does this pricing fall in the scheme of other Internet and tech companies? How do these shares compare with the capital raised? While Facebook may be the most valuable, its stock price is far from the top of the heap.