Posts tagged linkedin
Social Media Companies: A Cheat Sheet
This comprehensive infographic whipped up by social media strategist firm Hasai, below, serves both as a cheat sheet for the newbies and a scorecard for old hands; there’s sure to be a stat that surprises even the most jaded social guru.
Colleges and universities are using social media more than ever before to connect with alumni, students, prospective students, and their communities. But there’s a big difference between who’s doing it well and who’s just doing it to, well, just keep up in a US News and World Report kind of way. And the universities that are dominating social media seem to have a few things in common.
Internal Social Media Ecosystem
As social media becomes ubiquitous the business benefits of its use as an (external) audience engagement tool are becoming more widespread and tangible. As a result, more and more organizations are starting to look at leveraging social media dynamics internally. But what steps do you need to take in order to develop an internal social media initiative that will help you communicate and connect with employees? What does internal social media look like?
Social Media Measurement Model
As social media becomes more widely accepted as a business tool, organizations embracing the medium are slowly becoming more adept at creating content and engaging with their audiences. The next step for organizations that are comfortable with the content side of things is the development of a strategy and tactics to measure the performance of their social media activity.
The Measure of Performance: What Does Social Media Success Mean to Your Business
The following infographic depicts 2011 data showcasing how small business owners feel about social media and how small businesses measure what they perceive as success via this marketing channel. More specifically, focusing if small businesses are utilizing social media properly and know how to properly measure ROI.
This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now
Maybe this is the reason General Motors went “mental” and pulled its Facebook ad budget.
Digital marketing is confusing—really confusing—as this insane graphic shows.
Trying to navigate through the various new social media categories, blogs, sharing sites, and social media firms is an absolute mess.
This depiction of the digital marketing landscape was shown at a Buddy Media event marking the launch of the social marketing software agency’s new suite of measurement tools.
The History of Social Recruiting Technology
More and more applicants are searching for jobs through their social media connections, which has given rise to a social revolution and the ever-increasing need to have a recruiting technology that adapts to the social media era. Take a few moments to look at some of the greatest innovations in recruiting over the past 20 years and learn how different companies stack up.
How Social Media Is Changing Sports
Twitter, Facebook and other social media platforms are having a tremendous impact on the sports world for fans, players, teams and sponsors alike. We try to stay on top of that here at Mashable, bringing you stories on greatsports memes, moments of unexpected discovery, sophisticated marketing strategies and more.
But sometimes a stellar infographic is needed to put things in perspective. This one, from the sports medicine company KT Tape, shows the different ways social media has changed sports during the past few years.
More than 80% of sports fans monitor social media sites while watching games on TV, and more than 60% do so while watching live events. Players have capitalized on social media and fueled massive buzz as well. More than 9,000 people per second tweeted about Tim Tebow after he threw an unexpected touchdown pass in last season’s NFL Playoffs. Jeremy Lin gained more than 550,000 followers in a single month while taking the NBA by storm earlier this year. And soccer stars Kaka and Ronaldo have leveraged their sport’s global reach to become Twitter’s two most-followed athletes.
KT Tape pulled research from The Wall Street Journal, ESPN.com, CBSSports.com and other sources to compile these facts and much more.
How Social Media Can Help You Land That New Job
Does your job suck? Do you just wish you had a job to begin with? Social media can play a major role in finding that first gig or hopping to a better one.
In 2012, companies are projected to use social media to recruit for more than four out of five job openings. Some 95% of recruiters have already successfully hired candidates found through LinkedIn, while Twitter and Facebook help connect job-seekers with employers as well.
Recruiters use social media for a variety of reasons — it saves them money, raises brand awareness and is a good way to target people with specific skill sets. But most of all, recruiters say it helps them find solid candidates who might otherwise never even get on their radar.
How LinkedIn Works
LinkedIn is one of the largest social network services, it was started in the USA and has quickly grown to be the number one source for professionals to network within their industry.
But how does it actually work and how many people are using it? The below infographic takes a look.
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