Posts tagged social marketing

Social Media Marketing - The Great Return

Social media is no longer a stop-and-go investment, but rather a long term strategic channel that, when integrated with other marketing efforts, allows brands to connect with users over time.

Results of a recent survey we conducted find social media efforts valuable in their ability to grow brand awareness and increase dialogue with customers. In addition to spending more time thinking about how to engage audiences, marketers will soon begin to measure social media’s impact on the business through a more traditional ROI definition: attributable sales and costs.

Tumblr By The “Numbrs”

Tumblr is a multimedia rich microblogging platform that allows users to post text, images, videos, links, quotes and audio to their short form blog. It is about ease of use.

The numbers for this platform are too significant to ignore.

• 900% growth in the last 12 months
• 90 million users compared to only 10 million a year ago
• Addictive and highly engaged audience with 2% of its audience making up 43% of total visits

The engagement on Tumblr is only second to Facebook at an average of over 141 minutes per month per user.

Ease of use and making it simple to post images plays into a web that embraces high definition and addictive images.

Who’s Using Google+?

Google decided in 2009 that it could no longer ignore the social web as it watched Facebook warp the web into a global community of 800 million plus. On June 28, 2011  Google Plus launched and became the fastest growing social network in history reaching 25 million users in less than 30 days. It continues to grow at over 600,000 users a day and is projected to reach 400 million users by the end of 2012 according to estimates by Paul Allen.

It is now both a personal and business social network after launching Google+ brand “pages” on November 7, 2011. Google plus enhanced the visual aspect of social networks by making its images significantly larger than the photos on Facebook. Facebook has since responded with a revamp of its design that allows for much larger images in its new “Timeline” for personal profiles.

Students Want Social Media in Schools

Students’ lives are online in increasingly mobile and social ways. Surveys show students want learning and schools to follow suit.

The Social Media Statistics of Today

Was 2011 the year of social media?

Facebook now commands more than 800 million active users, adding more than 200 million of those in the last year alone. Twitter now boasts 100 million active users, about a fifth of whom are in the USA. LinkedIn has 64 million users in North America alone, and used this tally to launch a successful IPOback in May.

Moreover, these social platforms also now play a major role in the way that we receive and share news, as well as becoming an important, on-the-spot source of news themselves.

 Internet marketing firm Dream Systems Media took data provided by AdAge and converted the numbers into infographic, which takes a closer looker at today’s social media statistics.

Twitter 2011 - A Year In Review

A great year end review of Twitter from the Frugal Dad - 

If you asked me about the key figures of 2011, Justin Bieber and Charlie Sheen would be the last names to come out of my mouth. And yet, according to the 75% of us who use social media, these two are this year’s most important figures. Check out my new graphic illustrating our surprising social media addictions and what they say about us:

How Are Teachers & College Professors Using Facebook

It’s a known fact that students are Facebook-obsessed. But a new survey shows that teachers might rival their younger counterparts when it comes to social media use. Nearly all professors are active on social media, and 80% of them use it as a teaching tool. Check out the infographic below to learn how college faculty are using social media both personally and professionally.

Can Facebook Get You A Job?

From the post:

The eternal task of finding a job has undergone a couple of huge transformations in the past few years. Around the turn of the millenium, Craigslist revolutionized the job hunt by taking a city’s worth of classified sections and condensing them into a single, easy-to-navigate web page. Now job hunting is undergoing another big shift – this time into the world of social media. A new breed of work searchers – call them ‘social job seekers’ – are utilizing the big social networks in ingenious ways in order to find their dream jobs, and so far they’re having great success. It turns out, the more you use a social network, the more likely you are to find a job through the service: 1 in 4 ‘super social seekers’ successfully nets work through Facebook, Twitter, or LinkedIn. The MBAs among us should take note – that degree won’t work the magic it used to, so it’s well worth it to utilize the most up-and-coming job seeking strategies in your hunt.

Facebook University - Enriching the College Experience

As a huge advocate of social media and educational technology, this infographic really caught my attention at how Facebook is still embraced by students who continue their education in graduate school. I firmly believe, that when used correctly, social media can truly help educators and students succeed by sharing information and developing friendly, but professional relationships.

Here is a breakdown of some information from the graphic below:

• 82% of American Universities have Facebook Pages to communicate with prospective students.
• 40% of faculty have students as friends.
• 60% of students have faculty as friends.
• More engaged students spend more time creating and RSVPing to events, commenting on posts and looking at photos.
• Active Facebook users are more likely to stay in college.

However, Facebook does have its negatives as one can see - but as I stated earlier, when used properly, the opportunity for success is there.

Facebook has changed the way college students do everything - how they make friends, date, share stories and increasingly, get an education. Facebook doesn’t taper off much at the graduate school level either - PhD students seem to be just as into social media as undergrads. Some studies say Facebook is beneficial to students while others say it’s harmful; but taken together, the research suggests it all depends on how students use it.

The Schools That Rule the Web

This is a wonderful breakdown of the Web and its impact on student achievement, and one of which I am particularly interested in…Social Media. One major thing that I have continuously heard as an educator is that US students are behind students in other countries, so I ask, “How can the US boost college students’ grades?” That is simple:

The Internet of course. Recent studies prove it - increased engagement between educators and students via email and social media has a positive effect.

Let’s take a look at some interesting facts, Princeton and Yale were two of the first universities to register for Twitter (both registering on May 1st, 2007). However, Syracuse University is the most active Twitter user with over 10,000 Tweets. And, of course, the University of Harvard has the most Facebook Likes and the most Twitter Followers - this may have a lot to do with the fact that Facebook was first embraced by the Ivy Leaguer.

While many may say that technology is a distraction, and believe me, I have worked in a school system that did not embrace educational technology - it is hard to argue against the universities from the infographic. Once again, technology does have its place in education - while some may embrace and utilize it more than others, it does not mean that students are not gaining a meaningful education. In fact, with social media, students are able to build better relationships with professors and classmates.